Like, Follow, Share- Digital Word of Mouth

When it comes to word of mouth, it can be the rise or fall of a brand of business. As the saying goes, if someone has a great experience, they tell a few people. If they have a horrible experience, they tell everyone. Word of mouth can be very beneficial as an advertising or promotional…

Laggards and the Death of Traditional Mediums

As the old saying goes, “the only thing that is constant, is change”. This rings true not only in our daily lives but also when it comes to technology and the mediums, we use to get information. The “asset-light” generation is not keen or familiar with picking up an Encyclopedia or physical newspaper to pick…

Technology and the Rise of the Digital Nomad

It can be argued that 2020 was supposed to be the year of vision. For many of us who lived it, that may be laughable but for others like myself, it allowed me to slow down and see what was truly important. As I end the first term of completing my Master’s of Science in…

What Social Media Can Teach Us…

When you hear internet use and children, there seems to be an instant state of panic that takes over. We instantly begin to think of all the negative things that can happen to children. All the predators lurking about online just waiting to take advantage of our precious offspring. We think of the bulling from…

The Legacy We Leave

When you are driving down the street and see the “golden arches” or someone says they want a Big Mac or Quarter Pounder, most people know that you are talking about going to McDonalds. When someone mentions getting the new iPhone, iWatch, or iPad you know they are talking about an Apple device. If a…

Social Media Users into Brand Ambassadors: The Ultimate form of Crowdsourcing

Social media has become the G.O.A.T when it comes to marketing a business, especially for indie brands. I remember watching various makeup tutorials years ago and the Make-up gurus or Influencers would open their pretty Public Relations packages that they had received from make-up brands that only sold online. They would do the companies color…

Social Media: The Pros and Cons of the World’s Highlight Reel

About 40% of the world’s population using social media and the average daily usage time being around 2 hours per day being spent liking, tweeting, retweeting, and sharing videos and memes it is safe to say that social media has had a huge impact on lives globally (Brown, 2018). However, we need to ask the…

Technology and The Digital Nomad

Even in pandemic the world is open to those who are willing to take the leap and let technology guide their path. Recently Caribbean countries such as Antigua and Barbuda offering digital nomads the opportunity to work remote and live for 2 years (Thiruvengadam, 2020). With places like the Caribbean opening its borders to digital…

How Can Organizations Benefit from “Big Data”?

By now “Big Data” is not a new concept. Daily consumers are overloaded with hundreds and thousands of messages. It is up to individual organizations to push their messages above the clutter to get the attention of consumers. Companies such as Apple, Zappos, and Tesla have been very successful by promoting the convenience, innovation, and…